Danone North America, Public Benefit Corporation, Broomfield, CO

Senior Copywriter & Storytelling Strategist

2021 - 2024

Led messaging strategy and copy creation across consumer touchpoints to create cohesive brand experience. Partnered closely with brand strategy, design, marketing, digital, consumer insights, legal, and regulatory teammates to deliver on-point, on-time communications grounded in brand, consumer, and category truths.

·         Managed tone of voice and copy development for Horizon Organic’s portfolio refresh across packaging, web, social, and activation toolkits. Leveraged research and data to streamline messaging, enhance emotional impact, and boost shelf appeal. Collaborated on wireframes and SEO.

·         Served as driving force in creating foundational Horizon Organic brand book, supporting messaging consistency.

·         Led tone of voice creation, showcasing brand personality and purpose for Wallaby Organic yogurt and Follow Your Heart vegan foods.

·         Crafted concepts and territory explorations, generated and vetted marketing and nutritional claims, tackled naming projects and created multichannel copy to support innovation and growth across multiple brands.

·         Co-created and delivered persuasive presentations, securing senior stakeholders’ approval.

·         Partnered with outside agencies on large-scale projects as a brand voice and messaging expert.

Danone North America, Public Benefit Corporation, Broomfield, CO

Copywriter

2017-2021

Managed copy creation for multiple brands across channels, including tradeshows. Developed concepts and territories, wrote research copy, and ideated names and claims. Collaborated tightly with design, marketing, and cross-functional teams to steward and champion brand voice.

·         Worked in partnership with design and insights teams to launch Silk brand’s first oatmilk line, leading naming, copy, and claims. Crafted all copy for sitewide Silk.com refresh to reflect new brand positioning and unify tone.

·         Ran naming and mission-driven copy development for Good Save rescued fruit yogurt, aligning with company-wide sustainability goals.

·         Managed freelance copywriters to expand in-house team capacity and collaborated on project decks to secure stakeholder consensus.

WhiteWave Foods, Broomfield, CO

House of food & beverage brands, acquired by Danone NA in 2017.

Senior Copywriter

2015-2017

Managed copy creation for multiple brands across channels, including tradeshows. Developed concepts and territories, wrote research copy, and ideated names and claims. Collaborated tightly with design, marketing, and cross-functional teams to steward and champion brand voice.

·         Worked in partnership with design and insights teams to launch Silk brand’s first oatmilk line, leading naming, copy, and claims. Crafted all copy for sitewide Silk.com refresh to reflect new brand positioning and unify tone.

·         Ran naming and mission-driven copy development for Good Save rescued fruit yogurt, aligning with company-wide sustainability goals.

·         Managed freelance copywriters to expand in-house team capacity and collaborated on project decks to secure stakeholder consensus.

WhiteWave Foods, Broomfield, CO

Copywriter / Content Manager

2011-2015

Crafted pack, web, B2B, and trade show copy to support multiple brands. Proofread and edited copy and sales collateral to ensure accuracy and clarity.

·         Transformed business data into B2B sell-in stories and tailored brand messaging for retailer partnerships, empowering field sales team.