Hey, I'm Meredith. Let's make your brand shine.

I love revealing a brand's true voice, then shouting (or whispering) it to the right audience at the right time.

Here's what I bring to the mix.

Over a dozen years of copywriting experience, across more than a dozen CPG brands

Compelling, concise copy across consumer touchpoints

Fruitful collaboration and strong cross-functional relationships, unlocking 1+1=3 results

Thought leadership, positivity, kindness, curiosity, and occasionally, cake

Here's what we can build together.

Strategy and copy for packaging, web, digital/social, and POS

Verbal and visual expression that amplifies brand essence

Concept and territory explorations

Tone-of-voice toolkits

Launch and activation omnichannel toolkits

Foundational brand books

Names for brands and products

Emotional and functional claims from ideation to legal/regulatory approval

Consumer and product research copy

Video scripts and infographics

Purpose-driven messaging

Persuasive presentation decks